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HURUM is a health biotech company
that has manufactured and distributed nature-friendly
products through continued R&Ds since 2005.

There have been a lot of studies on natural substances with diverse functions across the country and around the world. We produce and distribute reliable products, using high-tech fermentation & filtering technology and eco-friendly bioengineering technique.

We own diverse patents and technologies in the development of advanced materials that can be helpful in microbial fermentation and the improvement of organ health such as joints, intestines and liver. We promote R&D through our own research lab and joint R&D with government authorities such as the Ministry of Agriculture, Food and Rural Affairs and our results are reflected in product development.

A brand-new Korean health functional ingredientfor joints ‘Joint Smile’

After 3-years of joint research by Hurum Central Research Center, Ministry of Agriculture, Food and Rural Affairs and Jeju Technopark,
Joint Smile’s main ingredient Litsea japonica fruit extract was registered as an individually approved ingredient for health functional products in Nov.
2015 for the first time among Jeju’s land plants. In addition, its unparalleled technological competitiveness and excellent quality were recognized,
making it selected as a Next-generation World Class Product of Korea) in 2017

Multi-solution for eye comfort
‘Eye comfort Lutein Zeaxanthin’

Eye comfort Lutein Zeaxanthin contains lutein zeaxanthin complex extract that helps keep your eyes healthy
by maintaining the density of macular pigment which may be reduced due to aging.
This features 20mg of lutein zeaxanthin extract, the recommended daily intake by MFDS, in one capsule; lutein zeaxanthin extract is gathered
from carefully selected marigold rich in zeaxanthin.
In addition, 6 functional ingredients and 3 supplementary ingredients are combined as well.

The science of sleep
for refreshing morning ‘Real Sleep’

Ecklonia cava extract in Real Sleep is seaweed collected in Jeju waters, which has been proven to help sleep better and was approved its
function to improve sleep quality by MFDS in 2015 for the first time in Korea. Real Sleep only uses ecklonia cava kjellman washed ashore,
collected and gone through 14 steps of strict quality inspection processes including cleaning, concentration, filtering, sterilization
so that consumers can eat safely. In addition to ecklonia cava extract,
this features other supplementary ingredients such as passiflora incarnata extract, oryza sativa (rice) bran extract and rhodiola.

Healthy beauty found from nature

Empress’s Pu’er Tea Diet｜ Cissus Speed Diet

Hurum pursues balanced beauty for healthy body.
In the diet markets prevalent with so many diet plans, Hurum focuses on functional ingredients derived from nature.
We use ingredients with the effect and safety verified over long periods of time, such as Pu'er tea which was
enjoyed in the Chinese royal palace and cissus registered as a medicinal herb by Canadian Federal Ministry of Health (Health Canada)
and UK Food Standards Agency, to make diet products you can take conveniently anytime anywhere.

The key to healthy life in menopause
‘Estriple’

Estriple is a health functional food with triple effects for menopausal women to stay healthy.
Pomegranate is known to have good substances so beneficial for women that it is called ‘a fruit for women.’
Estriple has scientifically combined pomegranate extract that helps menopausal women keep fit, and gingko biloba extract helpful to improve memory and blood circulation, as well as vitamin D beneficial to reduce the risk of osteoporosis.