Brand
A premium wellness snack brand with 100 years of Italian heritage
MiSURA
CORE VALUE
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Authentic Italian
Healthy FoodLeading the nutrition and wellness field with six specialized lineups, including high-fiber and sugar-free
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Proven R&D
CapabilitiesContinuous R&D investment by the Colussi Group and a certified supply chain built on 100% Italian wheat
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Sustainable
Eco-Friendly ProductionFree of coloring and synthetic additives, leading eco-friendly packaging with FSC-certified materials and plastic reduction
The standard of delicious wellness,
Italy's No.1 wellness lifestyle brand
MiSURA was born in Italy in 1974. With the pioneering vision of "delivering both taste and nutritional quality," it broke the limits of the bland dry biscuits that dominated the market. Fifty years on, MiSURA is a trusted brand woven into every part of modern life — from breakfast to snacks and energizing moments of rest.
Product Line
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High-Protein Line
Carefully selected protein ingredients
and systematic nutritional design
provide solid support for busy daily life.
Targeted at consumers pursuing
an active, energetic lifestyle. -
High-Fiber Line
Made only with 100% whole wheat,
packing a rich 12g of dietary fiber per 100g.
MiSURA's signature line for consumers
seeking both gut health
and lasting satiety. -
Sugar-Free Line
A line created for consumers
managing their sugar intake.
Carefully selected natural sweeteners
deliver the ideal sweetness for those
who need healthy blood sugar management. -
Dairy & Egg Free
Formulated to contain
no milk or eggs.
A specialized line tailored for consumers
with lactose intolerance or food allergies. -
Plant-Based (Vegan) Line
Completely free of animal-derived ingredients,
offering the ideal choice for consumers
following a healthy plant-based diet.
Vegan products you can enjoy with ease —
without giving up taste or flavor. -
Multigrain Line
A blend of diverse ancient grains such as
buckwheat, emmer wheat, and quinoa.
Delivering deep, rich flavors from nature
along with a varied nutritional profile.
Sutainability
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Plastic Reduction
195 tons of plastic packaging reduced over two years, from 2022 to 2024
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FSC®-Certified Packaging
FSC®-certified paper used in 91% of primary packaging First compostable packaging introduced in Italy
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Renewable Energy
100% renewable electricity since 2019 Direct carbon emissions cut by 13% per ton
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Traceable Farmland
About 7,000 hectares of farmland in Italy operated under a UNI EN ISO 22005 certified supply chain
Ingredient Production
Fully traceable from harvest in Italy to the final product through a UNI EN ISO 22005 certified supply chain
- Ingredient production details
- + 100% Italian wheat origin guaranteed
- + Contract farming with low-pesticide, sustainable methods
- + Real-time digital environmental impact monitoring
Product Development
Backed by 50 years of R&D, a proven lineup of 6 specialized lines, 8 categories, and over 34 products
- Product development details
- + Biscuits, crackers, snacks, and cakes
- + Crispbread, pancakes, and cereals
- + 8 categories including pasta and juice
