Distribution · Export
Across major on- and offline distribution channels, from resorts to cafés, HURUM can be found everywhere.
Led by JUNGWONSAM, our red ginseng has entered 12 countries: Japan, China, Australia, the United States, Russia, Taiwan, Singapore, Vietnam, the Philippines, Malaysia, Indonesia and Kazakhstan. In China, we work with local influencers, including Wanghong creators, and in 2025 Hurum established an overseas joint venture with China's Yiyang Group. I'myo café ingredients such as yogurt powder, ade and latte bases are exported to Australia, New Zealand and the United States. For markets that require halal certification, such as Malaysia and Indonesia, selected products are halal-certified by the Korea Muslim Federation, including Hurum Korean Red Ginseng Extract, Low-Molecular Fish Collagen Peptide and Mega Vitamin C1000 Plus D.
Based on the experience and know-how of YOGVERY's global franchise expansion,
HURUM is opening global markets with red ginseng, inner beauty, and individually approved functional products.
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Targeting China & Southeast Asian Markets
As the popularity of K-content and K-beauty grows, the functional health food market in Southeast Asia continues to expand, naturally increasing interest in Korean health foods. HURUM conducts marketing with local influencers, including collaborations with Chinese Wanghong (网红), and exports products to local markets such as Vietnam and Indonesia.
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Globalization of Korean Red Ginseng
Led by the oriental functional food brand JUNGWONSAM, we are expanding into overseas markets. We have entered both online and offline markets in 12 countries including Japan, China, Australia, the United States, Russia, Taiwan, Singapore, Vietnam, the Philippines, Malaysia, and Indonesia.
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Expansion into Overseas Café Markets
The café ingredient brand I'myo, driven by growing global interest in Korean culture and products, is entering overseas café markets with a marketing strategy that integrates Korean beverages into local café cultures. We export a wide range of café ingredients such as yogurt powder, ade, and latte bases to Oceania markets including Australia and New Zealand, as well as North America including the United States.
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Global Yogurt Franchise
Through global partners overseas, we continuously expand our worldwide store network and lead the global market. Yogurt ingredients and manufacturing equipment are continuously exported to local stores around the world.